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Business Innovation in the 21st Century -- by Praveen Gupta 

(Paperback and Hardcover - February 1, 2007)

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General Description

The Business Innovation in the 21st Century book has been written based on innovation processes of great innovators such as Einstein and Edison. This book provides a unique framework for innovation, called Brinnovation (breakthrough innovation) that can be learned by most for accelerating innovation to produce solutions when needed. With Brinnovation one can develop innovative solutions on demand to fundamental research in much shorter time. Businesses can achieve sustained profitable growth using the Brinnovation methodology.

Business Innovation in the 21st Century has been written for anyone who is interested in mastering the innovation process, and create value through commercialization. A reading roadmap guides business and technical readers for efficient grasp of business innovation methods. 

What people are saying about Business Innovation in the 21st Century

I believe creativity happens, but I also believe that Mr. Gupta has helped uncover a way to make innovation happen. - Dipak Jain, Dean, Kellogg School of Management (from Foreword)

“Our intellectual processes have to have fuel through network. Employees can participate in networks where they get a chance to renew their thinking, get new exposures, and continue to be engaged intellectually in developing new ideas. That is the idea of ideas, the innovation! - Robert W. Galvin, Former Chairman and CEO, Motorola, Inc. (from inside) 

“It is now commonly acknowledged that innovation is the ultimate key to success for businesses, non-profit organizations, regions and even nations. Yet the methods for promoting innovation and the metrics for gauging success in innovation are still poorly understood. Praveen Gupta has made a bold effort to address these fundamental challenges and offers important insights for both practitioners and policy makers.” - David Attis, Senior Director of Policy Studies, Council on Competitiveness

“Praveen has proven his ability to create new processes that are world changing, and his ability to communicate simple ideas in a way to make them understandable. If anyone can make innovation operational, Praveen can do it.” - Paul Davis, President Scanlon Leadership Group

“Incredible work! This exciting book challenges companies to understand what innovation is and what it is not. It provides companies with a roadmap to implement a measurable and scalable innovation methodology throughout the organization.” - Beth Daley, Executive in Residence, DePaul Univ., Former McKinsey Consultant

“Praveen has captured a practical way to tap into our latent innovation potential to create winning ideas for sustained competitive advantage in an increasingly dynamic business environment.” – Mahender Singh, Ph.D., MIT Center for Transportation and Logistics

Unique features of the book

Business Innovation in the 21st Century expounds the following:
    • Most comprehensive coverage of innovation related topics
    • Easy to learn powerful new framework for innovation
    • Relationship between the innovation process and brain functions
    • Four types of innovation: Fundament, Platform, Derivative, and Variation
    • Powerful method to generate ideas for breakthrough innovation
    • Practical measures of innovation
    • Standardized process of innovation
    • Strategic management of Innovation
    • Innovation map

About the author and contributors

Business Innovation in the 21st Century has been authored by Praveen Gupta, a prolific author on business management, and creator of Brinnovation™, and a team of contributors with extensive experience in business, innovation, legal, social, academic, technical, service, and leadership. Book includes a chapter authored by Robert W. Galvin, former Chairman, and CEO of Motorola, who shares his personal experience in promoting innovation at all levels. 

Product Details

406 pages 
BookSurge Publishing (February 1, 2007) 

Inside the book

Business Innovation in the 21st Century is organized in three parts namely: Evolving Innovation, Understanding Innovation, and Institutionalizing Innovation. Each chapter contains an introductory summary, and takeaways. 

Table of Contents

Reading Roadmap
Chapter 1. History of Innovation
Chapter 2. Creativity and Innovation
Chapter 3. The Conventional Tools of Creativity
Chapter 4. Innovation in the Information Age
Chapter 5. Need for Innovation on Demand
Chapter 6. Brain Hardware and Innovation Processes
Chapter 7. Framework for Innovation
Chapter 8. Room for Innovation
Chapter 9. Innovation Deployment
Chapter 10. Measures of Innovation
Chapter 11. Innovation in Service
Chapter 12. Protecting the Innovation
Chapter 13. Commercializing the Innovation
Chapter 14. Managing Innovation
Final Thoughts: Wisdom of Innovation

Ordering Your Copy

Book is available in hard cover ($39.95) and paperback ($34.95) editions plus shipping and handling charges.

  1. To order a hardcover edition, visit
  2. To order a print-on-demand paperback edition, buy at
  3. To order multiple copies from stock room, visit
  4. To receive bulk discount for either edition, please contact Accelper at

Return policy

If you are not satisfied with the book, and book is not marked or damaged, please return the book to the seller for full refund within 30 days from the date of purchase. You will be responsible for the return postage. 

About the Author

Praveen Gupta has been differentiating his work throughout his career. He has solved many problems over 25 years at small to large organizations. Praveen has developed a Six Sigma Business Scorecard for measuring corporate performance, the 4P (Prepare, Perform, Perfect, Progress) model for achieving process excellence, the Corporate Sigma for monitoring Six Sigma initiative, and Brinnovation™ for accelerating innovation. Praveen, president of Accelper Consulting, works with corporations in achieving sustained profitable growth. He is a frequent speaker at conferences and special events. 

Praveen is the author of several books, including Six Sigma Business Scorecard (McGraw Hill), and The Six Sigma Performance Handbook (McGraw Hill). Praveen holds a BSEE from IIT Roorkee, India, and a MSEE from IIT Chicago, Illinois. Besides consulting, he teaches Operations Management at DePaul University, and Business Innovation at Illinois Institute of Technology, both in Chicago, Illinois. 

Additional Reviewer Comments

"Praveen’s identification of four types of innovation – fundamental, platform, derivatives, and variations will help businesses look beyond their Lock-In at the lowest level of enhancement driven innovation (variations), and capitalize the opportunity of innovating new platforms for stronger revenue growth." 
- Adam Hartung, Author, Lock-In, MBA, Harvard University

“You have done a huge amount of work in putting structure to a fuzzy topic...nice work.” 
- Laurie LaMantia, Co-author of Breakthrough Teams for Breakneck Times

“As a believer in the importance of process excellence in all aspects of management and leadership, I have been searching for an approach that unleashes excellence in generating the innovation which is vital to corporate survival. Praveen Gupta has documented understanding of that process and provided the framework for its substantial enhancement.” 
- Bob Anderson, Director, Illinois Institute of Technology, Chicago

“Great way to bring new thinking on the innovation process to an organization! - - - - - Richard Gendon, Managing Director, Center for Professional Management

Creating the new can’t be the exclusive purview of an isolated team. Praveen Gupta has provided a confluence of ideas and approaches to engage the greater organization in sustained innovation. 
- Bob Aron, Ph.D., Director, New Product Development, DeVry University

“I am impressed by Praveen Gupta’s work in the field of innovation. I believe he has created a science of innovation to help everyone become more innovative, and genius.” 
- Shanmugham Mahalingam, Ph.D, , President and Director, Delhi Business Academy 

Inside This Book

Key Phrases – Statistically Improbable Phrases (SIPs)

4-P Model
Brain Hardware
Breakthrough Innovation
Building Block of Innovation
Business Performance Index
Chief Innovation Officer
Combinatorial Play
Crazy Ideas
Environment for Innovation
Framework for Innovation
Funny Ideas
Good ideas
Gupta’s Einsteinian Theory of Innovation (GETI)
Innovation Index
Innovation Map
Profitability Index
Speed of Thought
Stupid Ideas

Capitalized Phrases (CAPs) or Words

    • Department for the Environment, Food and Rural Affairs (DEFRA),
    • Council of Competitiveness
    • Conference Board of Canada
    • Chas. D. Barney & Co., 
    • Center for Regional Innovation
    • Center for Regional Innovation
    • Drucker Peter
    • Edison Thomas Alva
    • Einstein Albert
    • Eliyahu M. Goldratt
    • European Union
    • FedEx
    • Galileo Galilei
    • Galvin Robert
    • General Electric
    • Googleplex
    • Harvard
    • Hewlett Packard
    • Hewlett Packard
    • IBM
    • IdeaVerse
    • Kellogg School of Management
    • Kodak
    • Microsoft
    • Minolta
    • Motorola
    • Newton Isaac
    • Peters Tom
    • Polaroid
    • Procter & Gamble
    • Raynor Michael R.
    • Toshiba
    • United States Patent and Trademark Office
    • University of Melbourne
    • Xerox


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